About Us

Oh, hello there! We are so glad you stopped by!

We are Selena & Analia, sisters and co-creators of Froufrou & Co., the sweetest swimwear and clothing for the littlest ladies in your life.

Our goal has always been to create babykinis that celebrate the wholesomeness and pure joy of childhood with the highest standards for quality and responsibly made products.

We’ve been so excited to see a clear shift toward the maker movement lately, embracing high quality and responsibly made goods, because that’s what we’ve stood for from the very beginning.

We are so super proud to say that our boutique production is 100% made with love right here in sunny San Diego, something that has been very important to us along this entire journey. 

We work with local artisans and other small women-owned businesses who share our vision for quality crafted goods and value special touches like the hand-sewn details on each babykini. 

We hope that the love we have put into this brand is represented in these pieces and that every little girl wearing a Froufrou babykini will spread a little bit of sunshine wherever she goes.

We believe in spreading giggles. We believe in making the world a more beautiful place.

And we believe that life is sweet.  Let’s dress accordingly.


Selena & Analia